This is the story of how I adapted Basecamp’s ‘shape up’ approach to deliver our team handbook project, and why I think it worked.

As a long time Basecamp fan girl, I devour their blog posts and keep up with the founders on Twitter. When Reuben (one of our company founders) recommended a new Basecamp eBook I should read, I was equally surprised I hadn’t heard about it, as I was delighted to apply their product management principles to our world. Synergy! (Ahem.)

Illustration of an hourglass with blue sand sifting through it
Illustration of an hourglass with blue sand sifting through it

Spoiler alert: it’s about using project management as you would for a client but applied to yourself…

Jess Allison

Optimist. Traveller. Dreamer. Doer. Digital Producer. Delivery Lead.

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